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Understanding Google algorithms in relation to your marketing strategy
Understanding Google algorithms in relation to your marketing strategy
Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip.
Creating great quality and link worthy content will help your business gain links naturally and there are also a few tactics that you can use to acquire new links. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions.
Google doesn’t like using the word ‘penalty’ but if your entire site is made entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and t...